Evaluation Questions 4 and 5

Your homework tasks for this week include:

- redrafting your responses to qns 1 - 3 and getting them ready to post on your blog in their final form. Think about how you will present your ideas and make them visually appealing and showcase your use of digital technology

- drafting answers to qns 4 and 5 - these will need to be handed in by 4pm on Monday 1 March. Advice is in handout you have but here are some further pointers:

Question 4: Who would be the audience for your media product?

Draw up a profile of your ideal viewer/reader (some of you have done a bit of this already, so this should be easy!). Think about:

- a name
- gender
- an age
-ethnicity
- what they like in terms of media consumption and similar products
- what they want out of your type of product

Try and add a photo - either get one of a mate or use google!

You could end with an overview, stating broadly what categories you are aiming at in terms of Gender, Race, Age, Socio-economic status and Special Interest. You could decide if this was a mainstream or niche market and why it is a good audience to target...

To present this, you could write an intro, create the profile on word etc and scan in and then add your final comments? Or, if you feel adventurous, you could film someone posing as your ideal reader and interview them and post this as a video clip???

Qn 5: How did you attract/ address your audience?

This requires you to think about all the things you have done to make your product attractive to your audience. To start with you need to identify what these are - look at the suggested starting points for this on pg 54 of your blue booklets. Try and note what features you have used and try to explain how/why they will appeal....

Then you need to consider how to present this in an interesting way.

(A) You could annotate your video in YouTube or your images in Flickr.

(B) you could present this response as a PowerPoint and use one slide to display the question, one to explain what you will do and then one slide per feature you have used with a brief explanation of how it works (don't forget to use sub headings?). Each of your key slides could be illustrated with a still (possibly cropped?) to showcase the feature. You could also weave in any feedback that confirms if this has worked or not?

(C) Another way to do this would be to make a short video - introduce it as a short survey to see what makes your product appeal to its audience. Then get lots of people to briefly pick out one feature and comment on what they like about it (obviously, you need to provide them with the answers to ensure the final version covers everything....)

Qn 4 should be quite quick to do and qn 5 should take a little more time.... Have fun...

Mrs Doggart